So social media is pretty fuckin old now. Facebook is twenty, X formerly Twitter is approaching it and the various other forms are catching up.
So, I didn’t grow up a social media native like the Gen Z youth did. Back in my, social media was something like a book, roller dex or who you worked with.
Now with that in mind, these platforms have various ways of “verifying” you. The “celebrity” checkmark as I’ve called it over the years or other identifying marks aren’t necessarily as real as they seem.
For instance, when I started Bestinyourgirl I paid to promote the facebook page and got like 300 or so likes before I ended the campaign. I looked at the engagement rate for it. That page never got and engagement, so I stopped using it entirely because it wasn’t worth posting to, with nothing happening.
My X account got some engagement, but it was mostly non followers. The followers of which I got were mostly fake Japanese accounts with the egg and kanji.
The engagement rate just wasn’t there.
I’ve deleted my instagram account multiple times over the years because instagram has a child fetish that upsold me dozens of very young modeling pages. So I can’t speak to any real engagement back then.
However, I’ve paid enough attention to Hollywood, Wrestling and other accounts and noticed a pattern a couple of years in. Legit engagement is 10 or so likes per 100 followers. So if you take the cap of 2 million or so followers that most of the legit celebrities have, albeit some exceptions like Pewdie pie, by the time you reach that barometer, you have about a quarter million or so legit “fans” that actively engage with your social platforms.
The rest are just for show and can be regaled to the wannabe aera of obscurity where most people still belong, including most celebrities.
However, I would say if This formula is accurate, a better label might be a purple label, since fans and a passion color would indicate a more accurate barometer of why they’re following your account.
Bestinyourgirl for instance wouldn’t fall under this banner as it was always intended as “unbrand” and I’ve set the tone for that over the years. However, since we’re on the subject, my preferred verification mark for this would be 🖕
Which for those paying attention, was the original logo for this to begin with.
Regardless of whether or not any of this holds merit, stay metal 🤘
